What are rich snippets used for ?
Rich snippets can be defined as structured data to attract more user interest in Google search results. With the HTML markers made by the site operator, data on various topics can be made more remarkable in search results. Rich Snippets features, which we have come across frequently in recent years, have become one of the points that many site owners who want to be one step ahead.
What are the Advantages of Google Rich Snippets ?
The Rich Snippets feature offered by Google has many important advantages for any industry and content site. Rich Snippets benefits in general can be listed as follows;
1- Helps search engines give more relevant results,
2- Uses images and diagrams that make your relevant content or product listed in the search results attract more user attention,
3- It draws extra attention by providing instant information regarding search queries,
4- Thanks to the instant information displayed in the search results, users who have better information about the site content will provide a higher click-through rate and will contribute to a lower bounce rate.
5- The use of Rich Snippets creates a good opportunity to highlight products on e-commerce sites,
6- Especially in the star scoring system, pages with high scores can have a much higher rate of clicks by giving confidence.
Introduction to Rich Snippets