What are the best SEO tactics used by experienced webmasters ?
The Latest Seo Techniques
Giving users the most accurate result as soon as possible is the most important factor for Google. With the development of technology, Google updates itself to deliver the right results to its users. For example; We saw the artificial intelligence algorithm in 2015. In order to rise in Google, attention should be paid to mobile compatibility, site speed, quality content and visit-oriented studies. Social media has recently gained importance for Seo. In order not to be affected by Google updates, it should create sites for visitors, not search engines.
Focus on Users
Google used to have algorithm like Pagerank. That’s why linking was very important. Google wouldn’t look where the link you got to your site is from. The important thing was how many links you got. However, today, this linking structure has changed and left its place to User Experience. While your site is under construction, you should plan by predicting the behavior of users. By identifying all the questions that visitors are looking for, you should find ways to offer answers and keep them on your site. If you want to rank high in search engines and be permanent; You should optimize your website for user experience. The importance of linking has not decreased, only quality linking has grown in importance.
Establish Natural Link Building
Linking, which is at the forefront of off-site SEO work, is still active. Avoid getting links from irrelevant sites and avoid spammy links. Don’t overload keywords and target long-tail words. You should make sure that your url and domain rating scores are high in Majestic, trust flow, and Ahrefs. Report via spam links, google links and the opt-out tool.
Make a Mobile Compatible Site
Nowadays, there are no mobile users left. Everything is managed from smart phones. Therefore, mobile devices outperformed the use of computers. Therefore; You must make your site compatible with mobile devices.
Care for Local Searches
With the increase in mobile usage, there has been an increase in local search results. It is observed that certain search results vary by region, so local searches should be given importance in Seo techniques. Another issue I want to mention is that local searches are getting into many new sectors day by day. For this reason, care should be taken to ensure that your sectoral seo works can work on local searches.
Make sure to apply in-site optimization, which is one of the most important techniques of SEO, to your site. Identify the deficiencies on your site and fix them as soon as possible. Developing artificial intelligence has a great impact on search results, therefore; the importance of coding is increasing.
Creative and Original Content
Creative and original content; It does not mean that the content is nowhere. Original content; These are articles that connect the visitor to the article, attract attention and provide information. Therefore, you should always provide real and quality information to your visitors.
The Importance of Social Media
We now live in the age of social media and Google cares about social media. You should use social media actively for your company; If you have the opportunity, you should definitely get help from social media experts or social media agencies. You can attract visitors to your site and let them spend a long time on your site with your posts on social media.
Do Not Forget Site Security
Security is also very important on the site. You should definitely close the gaps on your site. Harmful codes may be left on your site by others without your knowledge. Therefore, you should constantly check your site’s security.